I managed the strategy and bookings of the Hotel du Collectionneur (France's largest five-star hotel), and chairs the Luxury Revenue Management Club.
I realized one day that although we invested thousands of euros each month in Google ads, very few visitors ended up buying. Indeed, 98% of visitors to a hotel site do not go to the end of their booking. Visitors are like passers-by coming in and out without buying in a shop. If the passer-by is greeted by a counselor who offers help, he is encouraged to stay. We decided to refocus the customer experience on the strength of our business: THE SERVICE
Today we are proud to offer an instant customer experience to travelers from all over the world but also more live business for hoteliers.