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Tourism Economy: What if the 'relevant price' finally replaced the 'cheapest price'?
While the travel market long emphasized the 'cheapest option,' the trend now seems to be shifting towards the most relevant price, a movement that Bastien Crochet (Orchestra) links to the evolving criteria truly sought by travelers.
2026 World Cup: Tourism boom in North America, with Canada leading the way
The FIFA World Cup 2026 is set to be a major driver of tourism in North America. The World Travel & Tourism Council (WTTC) predicts the tournament will significantly boost tourism GDP in Canada, Mexico, and the United States, solidifying the region's status as a major global hub for the sector.
Hotel Chatbots: Real ROI Across 47 Deployments
Deploying a hotel chatbot does not automatically guarantee a return on investment. Out of 47 implementations analyzed between 2022 and 2024, only 68% reached their break-even point within the first 12 months. The difference? A rigorous technical integration strategy and use cases calibrated to precise business metrics.
"French luxury defends its legitimacy in hospitality," according to Vanguelis Panayotis (MKG)
With Barrière and LVMH among the new holders of the Palace title, French groups confirm their ability to invest massively in experiential luxury — a dynamic that Vanguelis Panayotis (MKG) analyzes as a sign of a major strategic repositioning of French hotel expertise.
A famous ski resort in the Pyrenees is selling its chairlifts!
To make way for a brand new gondola lift, a famous Pyrenean resort has put its ski lifts up for sale. Price, terms, procedure...
Luxury Hotels: Which six new establishments will be awarded 'Palace' status in 2026?
The tourism development agency Atout France has just unveiled the official list of 33 establishments that have been awarded 'Palace' status for 2026.
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