
B2B lead generation for travel and tourism
Your sales team should be generating leads and opening new accounts. They spend their days handling inbound requests.
HDB Solutions sera présent au salon. de la conciergerie locative à Marseille le mardi 24 mars 2026
39 %
Signature rate
More than 14 sectors
Covers all of tourism
Multilingual
Following your needs
Markets
Francophone + EMEA

Approach
Through the right door
We make contact for a legitimate reason: a genuine interest, a referral, a meeting at a trade show. The prospect knows us, or recognizes why we are reaching out, before the first exchange.
It is a choice, and it commits us. An unsolicited call burns the contact before the first conversation: it files the sender among the nuisances and closes the door for months.
Permission-based prospecting takes more patience. But a contact approached for the right reason listens. That is what turns an approach into a meeting, then into a signed contract.
Key steps
How we prospect
Four routes, none intrusive.
Social selling
LinkedIn, Sales Navigator, Lusha. Conversation on a real motive.
B2B lead generation starts on LinkedIn and Sales Navigator: we identify your target accounts, enrich decision-maker contacts with Lusha, then open the conversation on a real motive, never a mass-automated message.
Field presence
Trade shows, industry events, CX meetups, travel afterworks.
We represent your offering where your buyers gather: trade shows, industry events, CX director meetups, travel decision-maker afterworks. One in-person meeting is worth fifty emails.
Network
Business introducers and client referrals.
We activate business introducers and client referrals. A prospect who arrives by referral is already half convinced. The cycle shortens.
Nurturing
Email, LinkedIn, phone. On contacts already engaged.
A warm contact is still a contact: it just lacks the trigger. We nurture by email, LinkedIn and phone until the moment comes, on someone who already knows us. Never cold.
Our markets
Who we approach
We address every player in tourism, across two markets: the francophone world and the EMEA zone. Two universes, leisure travel and business travel, plus the technology providers, distributors and operational partners that keep the ecosystem running.
In practice, four families.
Distribution
Tour operators, physical and online travel agencies, Travel Management Companies, corporate travel players.
Transport and experience
Air, sea, rail and road transport, vehicle rental, cruise lines, activities and destinations.
MICE, technology and institutional
Professional events, distribution technology (GDS, PMS, CRM), tourism boards, regional committees, trade associations.
Leads
Lead generation
We open the accounts, you sign them.
Nous identifions les cibles, qualifions l’intérêt, engageons la conversation et obtenons le rendez-vous. Vous recevez un lead qualifié avec son contexte complet : qui, pourquoi, quel potentiel, quelle échéance. La négociation reste chez vos équipes, qui connaissent vos marges.We identify targets, qualify interest, open the conversation and secure the meeting. You receive a qualified lead with full context: who, why, what potential, what timeline.
Negotiation stays with your teams, who know your margins.

SOWELL
Débordement absorbés, réseau homogène.

Framing: targets, rationale, objectives
An initial framework defines your targets, your argument, your qualification criteria and your objectives.
Knowledge base: offer, pricing, objections
We are building a knowledge base that brings together your offer, your prices, your competitors, and the objections encountered in the field.
Recruitment at 90 %
Our agents are recruited and then trained to your standards. Only those who achieve 90% or more on the final exam join the team.
Deployment 15-30 days
Allow fifteen to thirty days between validation of the framework and the first contacts, the time to build the target file, write the sales pitch, recruit and train the agents before they make contact with your prospects.
HDB Guarantees
We apply to ourselves what we sell
Since 2025, out of 31 quotes presented to qualified accounts, 39% have been signed: one in three, without a single cold call, solely through social selling, networking and field presence.
39 %
One quote in three signed
31 recent quotes
Presented to qualified accounts
Our references
We have carried out development missions for Summer Hotels, Kactus, Carrefour Services, The Gate Collection, Travel Assist, Osmozis and CRC Corporate Rates Club among others.






