B2B lead generation for travel and tourism

Your sales team should be generating leads and opening new accounts. They spend their days handling inbound requests.

HDB Solutions sera présent au salon. de la conciergerie locative à Marseille le mardi 24 mars 2026

Let's talk about your growth

39 %

Signature rate

More than 14 sectors

Covers all of tourism

Multilingual

Following your needs

Markets

Francophone + EMEA

Approach

Through the right door

We make contact for a legitimate reason: a genuine interest, a referral, a meeting at a trade show. The prospect knows us, or recognizes why we are reaching out, before the first exchange.

It is a choice, and it commits us. An unsolicited call burns the contact before the first conversation: it files the sender among the nuisances and closes the door for months.

Permission-based prospecting takes more patience. But a contact approached for the right reason listens. That is what turns an approach into a meeting, then into a signed contract.

Key steps

How we prospect

Four routes, none intrusive.

Social selling

LinkedIn, Sales Navigator, Lusha. Conversation on a real motive.

B2B lead generation starts on LinkedIn and Sales Navigator: we identify your target accounts, enrich decision-maker contacts with Lusha, then open the conversation on a real motive, never a mass-automated message.

Field presence

Trade shows, industry events, CX meetups, travel afterworks.

We represent your offering where your buyers gather: trade shows, industry events, CX director meetups, travel decision-maker afterworks. One in-person meeting is worth fifty emails.

Network

Business introducers and client referrals.

We activate business introducers and client referrals. A prospect who arrives by referral is already half convinced. The cycle shortens.

Nurturing

Email, LinkedIn, phone. On contacts already engaged.

A warm contact is still a contact: it just lacks the trigger. We nurture by email, LinkedIn and phone until the moment comes, on someone who already knows us. Never cold.

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Our markets

Who we approach

We address every player in tourism, across two markets: the francophone world and the EMEA zone. Two universes, leisure travel and business travel, plus the technology providers, distributors and operational partners that keep the ecosystem running.

In practice, four families.

Accommodation

Hotels, open-air hospitality, corporate lodging, themed-stay operators.

Distribution

Tour operators, physical and online travel agencies, Travel Management Companies, corporate travel players.

Transport and experience

Air, sea, rail and road transport, vehicle rental, cruise lines, activities and destinations.

MICE, technology and institutional

Professional events, distribution technology (GDS, PMS, CRM), tourism boards, regional committees, trade associations.

Leads

Lead generation

We open the accounts, you sign them.

Nous identifions les cibles, qualifions l’intérêt, engageons la conversation et obtenons le rendez-vous. Vous recevez un lead qualifié avec son contexte complet : qui, pourquoi, quel potentiel, quelle échéance. La négociation reste chez vos équipes, qui connaissent vos marges.We identify targets, qualify interest, open the conversation and secure the meeting. You receive a qualified lead with full context: who, why, what potential, what timeline.

Negotiation stays with your teams, who know your margins.

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Customer reviews

Review management

A review left unanswered is an answer.

We respond to your reviews across every platform, in your brand's tone and the author's language. Negative reviews are handled one by one, with your goodwill procedures. Recurring issues escalate to your teams.

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Opportunities

Upselling

A guest who has booked can still buy.

An upgraded room, a transfer, an extension. Our agents spot the opportunity at the right point in the journey and offer what fits the file, not a catalogue.

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Workflow

How we work

We apply this method to all our outsourced customer service missions.

Framing: targets, rationale, objectives

An initial framework defines your targets, your argument, your qualification criteria and your objectives.

Knowledge base: offer, pricing, objections

We are building a knowledge base that brings together your offer, your prices, your competitors, and the objections encountered in the field.

Recruitment at 90 %

Our agents are recruited and then trained to your standards. Only those who achieve 90% or more on the final exam join the team.

Deployment 15-30 days

Allow fifteen to thirty days between validation of the framework and the first contacts, the time to build the target file, write the sales pitch, recruit and train the agents before they make contact with your prospects.

HDB Guarantees

We apply to ourselves what we sell

Since 2025, out of 31 quotes presented to qualified accounts, 39% have been signed: one in three, without a single cold call, solely through social selling, networking and field presence.

39 %

One quote in three signed

31 recent quotes

Presented to qualified accounts
Our references

We have carried out development missions for Summer Hotels, Kactus, Carrefour Services, The Gate Collection, Travel Assist, Osmozis and CRC Corporate Rates Club among others.

Let's talk about your commercial growth

Get an analysis of your potential across your target markets.

Let's talk about your growth

FAQ

Frequently asked questions

How can I be sure that my standards will be respected by outsourcing?

Can outsourcing really improve my business performance?

By outsourcing my customer service, am I losing the relationship with my customers?

What agent profiles and what languages can we easily recruit in Madagascar?

What is the average length of time it takes to recruit agents?

How do you ensure the quality of interactions with our customers?

Who will be my contact person? Do I have a direct communication channel with the outsourced team?

What are the advantages of outsourcing my project to Madagascar?

Why choose HDB over a general contact center?

Je souhaite échanger avec HDB