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Tourism: Valérie Boned breaks a glass ceiling at the CAT
The face of French tourism is changing. Elected president of the Confederation of Tourism Actors on September 8, Valérie Boned becomes the first woman to lead the organization. The president of Entreprises du Voyage will partner with Nicolas Dayot, president of the FNHPA, who has been appointed deputy president. Together, they will represent the interests of 22 professional organizations and aim to strengthen the sector's influence with public authorities as the 2027 presidential election approaches.
Marseille turns events into overnight stays
Concerts, festivals, Top 14: in Marseille, events have become a real driver for tourism. Between May and mid-August, commercial overnight stays rose by 5% year-on-year, despite heatwaves. On the night of the Bad Bunny concert, they even jumped by 60%. International visitors are also on the rise, particularly Americans (+21%), confirming the importance of entertainment and international appeal in the destination's performance.
Business travel loyalty: not all travelers are created equal
Rewarding only those who travel the most? That’s too simplistic. To build a truly profitable loyalty program, HDB recommends segmenting travelers based on their behavior, contribution, travel policy compliance, and service needs. Whether they are compliance ambassadors, premium travelers, strategic occasional travelers, or opportunistic profiles, each segment requires different benefits and communication strategies. The result: higher engagement, better compliance, and a measurable ROI.
In Manchester, Radisson turns the stadium into a hotel destination
Sleep just steps from the pitch—and sometimes with a direct view of it. The Radisson Blu Medlock Hotel features 401 rooms in the heart of the Etihad Campus, right next to the Etihad Stadium and Co-op Live. Some "Pitch View Rooms" can even be converted into hospitality spaces on match days. As the first milestone of Medlock Square, the project will combine hotel, dining, leisure, and event facilities: a new way to transform a stadium into a destination in its own right.
In Munich, Oktoberfest begins before you even leave the airport
Oktoberfest doesn't officially open until September 19, but Munich Airport has already broken out the dirndls, lederhosen, and beer kegs. Bavarian music, pop-up shops, traditional hairstyles, and local cuisine are taking over the terminals until October 4. Beyond the folklore, the airport is pushing a savvy marketing concept: starting the destination experience the moment you arrive—and extending it until your flight home.
Four Seasons turns the transatlantic crossing into a longevity retreat
Eight days at sea to disconnect… and focus on your longevity. On November 8th, the Four Seasons I will depart the Mediterranean for the Caribbean with "The Lanserhof Reset," a program dedicated to preventive medicine and wellness. From biological diagnostics, nutrition, and breathwork to fitness, cryotherapy, and hydrotherapy, the yacht bridges the gap between ultra-luxury cruising and preventive health. It is a clear signal of a market where wellness is becoming a destination in itself.
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