Carrefour Services

Carrefour Services has entrusted HDB Solutions with a strategic mission as part of the launch of the new Carrefour Voyages site: to support the implementation of the new CMS by ensuring the structuring, integration and configuration of content.

In a digital redesign project, the quality and speed of integration of content directly condition the launch and performance of the site. With 437 landing pages to be migrated, the challenge was both operational and strategic.

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The challenges of a CMS migration in the tourism sector

In travel, a site redesign project is not limited to a change of interface.

It involves:

• The migration of a large volume of pages
• Structured content integration (texts, visuals, tags)
• Compliance with SEO constraints
• Precise settings in the new CMS
• Respecting launch deadlines

A poorly controlled migration can lead to:

• Online upload delays
• Integration errors
• Loss of SEO performance
• Excessive mobilization of internal teams

The question then becomes key:

How to absorb a large volume of pages to be migrated while securing quality and deadlines?

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The challenges faced by Carrefour Services

As part of the launch of the new Carrefour Voyages site, the project involved:

• The migration of 437 landing pages
• The integration of texts and images
• An average processing time estimated at 1h30 per page
• Compliance with a production start schedule

The challenge was twofold:

• Guarantee a faithful and structured integration
• Maintain the pace of the project without slowing down internal digital teams

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The solution implemented by HDB Solutions

HDB Solutions has deployed a team dedicated to CMS contribution in order to support Carrefour Services in the migration of content.

Structuring and integrating content

The mission included:

• The integration of texts in the new CMS
• Importing and optimizing visuals
• Compliance with structuring rules
• The configuration of the various modules

Each landing page has been treated rigorously to ensure consistency, compliance and editorial quality.

Control adapted to the volume

With 437 pages to migrate, the organization was designed to:

• Ensuring a constant pace of production
• Guarantee homogeneity of integration
• Respect delivery deadlines
• Maintain fluid communication with project teams

Outsourcing made it possible to absorb the load without compromising the overall schedule.

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Deployment and operational organization

The collaboration was structured around:

• The definition of a specific integration framework
• Prioritizing strategic pages
• Regular monitoring of progress
• A quality check before delivery

This methodology made it possible to secure the transition to the new CMS in a highly demanding environment.

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Impacts and benefits for Carrefour Voyages

Thanks to the support of HDB, Carrefour Services was able to:

• Accelerate the migration of 437 landing pages
• Securing the quality of integration
• Respect the launch schedule
• Relieve internal teams
• Guarantee a smooth launch of the new site

The outsourcing of the CMS contribution proved to be a lever for the efficiency and security of the digital project.

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Why outsource content migration during a CMS redesign?

In the tourism sector, digital projects often involve:

• Large volumes of content
• Tight deadlines
• A strong SEO requirement
• Multi-team coordination

Outsourcing CMS integration allows:

• To absorb peak loads
• To secure quality
• To optimize internal resources
• To guarantee that deadlines are met

For travel and tourism distribution players, the CMS contribution is becoming a strategic digital performance challenge.