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125 million members: Accor and Hard Rock scale up
On November 9, Accor and Hard Rock International announced a global partnership that brings together their loyalty programs, distribution networks, and development ambitions. Participating Hard Rock hotels will be able to join ALL Accor, a platform boasting over 125 million members, while maintaining their direct sales channels. Members of both ALL Accor and Unity by Hard Rock are set to benefit from reciprocal perks. Ennismore will support Hard Rock’s international hotel development. The agreement remains subject to the finalization of the transaction: this alliance opens a new battle for customer access, without constituting a full integration at this stage.
18,592 meetings: IFTM breaks a record that speaks to business
The 48th edition of IFTM Top Resa, held from September 15 to 17 in Paris, welcomed 34,638 visitors, an 8.2% increase over 2025. Its report, published this week, highlights 18,592 business meetings, up 11%. Attendance by travel agents also rose by 4.25%. Beyond the volume, it is the qualified exchanges that stand out: destinations, distributors, and suppliers are looking less to collect business cards and more to turn meetings into projects. For tourism professionals, the trade show remains a useful barometer for upcoming commercial activity.
TMCs or self-booking: what if the best solution was… both?
Should you entrust your business travel to a Travel Management Company (TMC) or let travelers book for themselves on a platform? For mid-sized companies, HDB Solutions advocates a third way: a hybrid model. Simple trips gain autonomy through self-booking, while complex travel and emergencies retain human support. Travel policy, budget compliance, handling the unexpected, and team adoption become the real criteria for choice. The goal is not to choose the most modern tool, but the most efficient organization.
Customers trust hotels… but book elsewhere
The SiteMinder Changing Traveller Report 2027 reveals a contradiction that offers valuable insights. Among the French travelers surveyed, 38% would trust hotels first to personalize recommendations based on their data, yet 35% plan to book via an online platform, compared to 20.7% on the establishment's own website. Price and offer comparison largely explains the appeal of OTAs. The survey, conducted among 869 French people as part of a global panel of 12,029, measures intentions rather than completed bookings. For hoteliers, the trust is there; they just need to make the direct booking journey simple and compelling enough to convert it into a sale.
€213,000 for a world tour: Four Seasons takes travel to the extreme
A world tour by private jet, only 48 passengers, and a price starting at €213,000 per person: Four Seasons has unveiled a new 23-day high-end itinerary for May 2028. The "Coastlines and Culture" route will connect San Francisco, Seoul, Sri Lanka, Zanzibar, Egypt, and the French Riviera. On board, the service will include a concierge, a doctor, and a chef. On the ground, prestigious hotels and cultural experiences will round out the program. Behind the exceptional nature of the offer, a strategy is emerging: to make service continuity, from one continent to the next, a luxury product in its own right.
€1.4 billion: Singapore Airlines makes comfort its competitive edge
Singapore Airlines plans to invest approximately €1.4 billion to modernize its long-haul cabins, with rollouts scheduled to begin in the second half of 2027. The upgrades will span several travel classes, featuring high-definition screens, improved connectivity, redesigned seats, and new in-flight amenities. In First Class, the airline is highlighting one of the most spacious double beds in commercial aviation, while in Business Class, it promises greater privacy. Beyond this boost in comfort, the goal is strictly economic: to build loyalty among high-value travelers and protect the value of the experience as air travel costs remain under pressure.
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